Listerine Sampling - Winning Center!
Forty-Three Strike Ten Select centers participated in a unique sampling program with Listerine. Centers in Chicago, Detroit, Indianapolis, Milwaukee, New York, Philadelphia, Columbus, Ohio and Boston were chosen from “select” markets provided to us by Listerine. Samples of Listerine PocketPaks were distributed over a 30 day period to the 35-54 age group. A disposable camera was also provided to encourage proprietors to take photos of their counter personnel handing out the samples. A questionnaire was also included to provide feedback on the success of the promotion. One photo from each center who returned the camera was entered in a drawing to win a grand prize of $1000. On Monday, May15th, the winning center’s name was drawn by the folks at Listerine. Congratulations to Mark Voight’s Superbowl in Canton, Michigan as the grand prize winner!!