Arlington, TX – September 24, 2020 - Bowling Proprietors’ Association of America (BPAA) is announcing its partnership with Boston Beer Company as an Official Partner of Bowling, bringing its portfolio of high quality products including Sam Adams, Truly Hard Seltzer, Angry Orchard Hard Cider, Twisted Tea Hard Iced Tea and Dogfish Head to bowling centers across the US.

“The Boston Beer Company is the perfect partner to take us to the next level,” said Jim Decker, President of the Bowling Proprietors’ Association of America. “Their diverse portfolio of beers, ciders, teas and hard seltzers enables us to provide a wide variety of options for our customers. This, coupled with their best-in-class training and vast resources, just scratches the surface of why we’re so thrilled to have the Boston Beer Company as our official partner.”

BPAA plans to leverage the new partnership in many ways, including through marketing resources and programs initiated by the Boston Beer Company.

“We couldn’t be more excited to partner with the BPAA and bring Boston Beer products to thousands of bowling centers and drinkers throughout the country,” said Scott Hempstead, Senior Director of On-Premise Sales. “We look forward to growing our partnership and finding new ways to grow the beverage category at bowling centers, especially as the entire industry and specifically the on premise recover and grow from the effects of COVID-19.”

About BPAA 

Founded in 1932, the mission of Bowling Proprietors' Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it's over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com or call 1-800-343-1329.

About the Boston Beer Company

The Boston Beer Company began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Now, Samuel Adams is recognized as one of the leading independent, American craft brewers that helped start the craft beer evolution. With innovation at its core, the Boston Beer Company portfolio of brands now includes Angry Orchard Hard Cider, Twisted Tea, Truly Hard Seltzer, Wild Leaf Hard Tea and Tura Alcoholic Kombucha as well as other craft beer brands such as Angel City Brewery, Coney Island Brewing, and Concrete Beach Brewery. In early July 2019, Dogfish Head Brewery joined the Boston Beer Company, bolstering a proud history as a craft beer pioneer with a brand that is beloved by American drinkers and highly respected by the industry. Today, the Boston Beer Company is focused on delivering the highest quality, off-centered products to drinkers. For more information, please visit www.bostonbeer.com, which includes links to all of our respective brand websites.