RICHMOND, Va. (Feb. 4, 2021) – Richmond Raceway extends its relationship with the bowling industry as Go Bowling returns for the fourth consecutive season as the entitlement sponsor for the fall NASCAR Xfinity Series race. This year’s race will be pivotal at the second to last of the Xfinity Series regular season on Sept. 11.
“Go Bowling has been a long-time collaborative partner that continues to grow its presence in the Mid-Atlantic through our partnership,” said Richmond President Dennis Bickmeier. “We look forward to working together again this year to bring the community of bowling and motorsports fans together at America’s Premier Short Track.”
To download the Go Bowling 250 logo and images, click here.
“We are proud to renew our partnership with Richmond Raceway as amplifying our message on the benefits of bowling to NASCAR fans continues to have an impact,” said Jim Decker, President of the Bowling Proprietors’ Association of America. “Bowling continues to be a fun, safe and healthy sports activity for family and friends to engage, so our collaboration with Richmond Raceway helps us share this message to support and grow the sport of bowling across the country.”
Go Bowling is the consumer-facing brand of the bowling industry. Its website, GoBowling.com, is the go-to site for consumers to learn more about the sport of bowling, including information about 2,000 bowling centers around the country. The site helps fans find local bowling centers, promotional offers, bowling video tips, and other bowling information. To learn more about Go Bowling, visit gobowling.com.
Go Bowling is also the entitlement sponsor for the Go Bowling at The Glen NASCAR Cup Series race at Watkins Glen International, a NASCAR legacy track. The brand previously has been an entitlement sponsor at Kansas Speedway and Pocono Raceway, as well as a sponsor for several teams at various levels of the sport including Stewart-Haas Racing. Richmond Raceway and the bowling industry partnered to host the PWBA Tour Championship from 2017-2019.
2021 NASCAR Season
As part of Richmond’s 75th anniversary celebration, Richmond will host its 66th annual spring NASCAR Cup Series race on Sunday, April 18 at 3:00 p.m. The NASCAR Camping World Truck Series will compete for the second consecutive season on Saturday, April 17 at 1:30 p.m.
The fall NASCAR Playoff Weekend at Richmond will include three races over two days starting with the NASCAR Whelen Modified Tour on Friday, Sept. 10. America’s Premier Short Track will host a day-night doubleheader with the Go Bowling 250 NASCAR Xfinity Series race at 2:30 p.m. and a Cup Series Playoff race on Saturday, Sept. 11 at 7:30 p.m. This will be the 30th anniversary of the fall Cup race being held under the lights at Richmond.
NASCAR season and individual race tickets are available for purchase via phone at 866-455-7223 or online at richmondraceway.com.Fans can view the full 2021 NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series schedules and purchase tickets at nascar.com/tickets.
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About BPAA
Founded in 1932, the mission of Bowling Proprietors' Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it's over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com or call 1-800-343-1329.
About GoBowling.com
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America's favorite pastimes and the nation's number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.
About International Bowling Campus
The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 67 million bowlers in the United States. The IBC houses the resources of the United States Bowling Congress, the governing body and membership organization for the sport; the Bowling Proprietors’ Association of America, representing the business interests of bowling centers; Strike Ten Entertainment, the centralized sponsor-activation and casual bowling marketing arm for the industry; the International Bowling Museum and Hall of Fame; The Bowling Foundation; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; and the International Training and Research Center (ITRC). A joint venture of USBC and the Bowling Proprietors' Association of America, the ITRC is a United States Olympic Committee-recognized training center; featuring 14 lanes for training and six for research and testing purposes, the ITRC is the most innovative and advanced training, research, and testing facility in the sport of bowling.For additional information about the sport of bowling, please visit www.BOWL.com. To learn fun tips and see great offers at 2,100+ bowling centers across the country, visit www.GoBowling.com.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About PWBA
The Professional Women’s Bowling Association (PWBA) originally was formed in 1960. The PWBA Tour has events throughout the country, offering high-level competition and top prize money for women bowlers. The PWBA is supported by the Bowling Proprietors' Association of America (BPAA) and the United States Bowling Congress (USBC).
About Richmond Raceway
Richmond Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the NASCAR Cup Series and either the NASCAR Xfinity Series or NASCAR Camping World Truck Series, on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex’s 1,100 plus acre multipurpose facility hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater. For more information, visit richmondraceway.com, richmondracewaycomplex.com or vaculive.com.
About The United States Bowling Congress
The United States Bowling Congress (USBC) officially launched Jan. 1, 2005, as the organization to serve adult and youth bowlers in the United States. Today, USBC serves almost two million members. USBC is the national governing body of bowling as recognized by the United States Olympic Committee (USOC). We’re a membership organization that provides standardized rules, regulations and benefits to make bowling fair and fun for everyone USBC stands for values that include commitment, innovation, integrity, inclusiveness and fun. For additional information please visit www.BOWL.com.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes the USBC and the BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment's mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.